Publication: การศึกษาแนวคิดองค์รวมในนิตยสารชีวจิตผ่านกรอบแนวคิดการครองความเป็นเจ้าทางอุดมการณ์
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2015
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th
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การศึกษาแนวคิดองค์รวมในนิตยสารชีวจิตผ่านกรอบแนวคิดการครองความเป็นเจ้าทางอุดมการณ์
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A Study of holistic concept in cheewajit magazine through the concept of hegemony
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Abstract
This thesis aims to analyze the holistic concept in Cheewajit magazine through Antonio Gramsci’s theory of Hegemony by perceiving Cheewajit magazine as a creator of a body of knowledge on “Cheewajit” to be widely accepted in Thai society. The Finding revealed that contents in Cheewajit magazine represent “The Cheewajit Concept”, pioneered by Dr. Satis Intharakamhang, contains a holistic ideology. The magazine represents the idea of beauty, health, food including tips of living harmoniously with nature. “Cheewajit” believes thatbody and mind are holistically related. Human beings are part of nature and the universe which cannot be separated. The establishment of the Cheewajit concept started from the discussion and criticism based on the modern scientific point of view indicated the value and benefit of a holistic concept as an underlining message of Cheewajit in order to convince and reshape people’s idea. The War of Position is a way to approach society through the use of ideological tools. 1) Authority
the group of people who use of the Cheewajit concept achieve for themselves recovery or better living - quality, 2) The conformity of the Cheewajit concept with the traditional view of Thai society
the Cheewajit concept contains the eastern-paradigm conforming with Thai life - style. The concept of Cheewajit is also responsible for the The Eighth and Eleventh National Economic and Social Development Plan (1997 - 2016) which focused on sustainable development. As already mentioned, the concept of the Cheewajit combined life - style with the national economic and social development plan as a dominant ideology. Therefore, the concept of Cheewajit has taken over the space of thoughts and minds of people in society.
the group of people who use of the Cheewajit concept achieve for themselves recovery or better living - quality, 2) The conformity of the Cheewajit concept with the traditional view of Thai society
the Cheewajit concept contains the eastern-paradigm conforming with Thai life - style. The concept of Cheewajit is also responsible for the The Eighth and Eleventh National Economic and Social Development Plan (1997 - 2016) which focused on sustainable development. As already mentioned, the concept of the Cheewajit combined life - style with the national economic and social development plan as a dominant ideology. Therefore, the concept of Cheewajit has taken over the space of thoughts and minds of people in society.
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Degree Name
ศิลปศาสตรมหาบัณฑิต
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ปริญญาโท
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บัณฑิตวิทยาลัย
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มหาวิทยาลัยเชียงใหม่