Publication: 从跨文化传播视角探析泰国影视剧在中国流行的文化成因
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2021
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cn
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中国语言文化学刊
Journal of Chinese Language and Culture, Huachiew Chalermprakiet University
วารสารวิชาการภาษาและวัฒนธรรมจีน มหาวิทยาลัยหัวเฉียวเฉลิมพระเกียรติ
Journal of Chinese Language and Culture, Huachiew Chalermprakiet University
วารสารวิชาการภาษาและวัฒนธรรมจีน มหาวิทยาลัยหัวเฉียวเฉลิมพระเกียรติ
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8
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1
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411
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422
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从跨文化传播视角探析泰国影视剧在中国流行的文化成因
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An Analysis of the Cultural Causes of the Popularity of the Thai Films and TV Dramas in China from the Perspective of Cultural Communication
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Abstract
21 世纪以来，泰国影视剧开始在国际市场上崭露头角，在中国影视剧市场上也打开了一小片天地，相继被引入到中国。泰国电视剧、电影甚至广告都开始在中国电视台和网络上热播。普通大众化的的叙事视角，以简单的爱为核心进行创意、民族化的传播内容、国际化的拍摄手法，都让中国观众耳日一新，在中国迅速赢得了一波观众的喜欢。泰国影视剧以跨文化传播的视角向国际观众传达了其独特的民族文化、饮食文化、阶级文化、宗教文化和人性文化等。
Since the beginning of the 21st century, Thai films and TV dramas have begun to emerge in the international market and have been up-and-coming in China, and they have been introduced to Chinese audiences one after another.Thai TV dramas, movies and even commercials have begun to be broadcast on Chinese TV stations and the Internet. Perspectives from ordinary populist narrative, creativity centered on ordinary and simple love, content on nationalized communication, and international shooting techniques have caught the attention of Chinese audiences and quickly won lots of audiences in China. Thai film and TV dramas convey their unique national culture, food culture, class culture, religious culture and humanity culture to international audiences from the perspective of cross-cultural communication.
Since the beginning of the 21st century, Thai films and TV dramas have begun to emerge in the international market and have been up-and-coming in China, and they have been introduced to Chinese audiences one after another.Thai TV dramas, movies and even commercials have begun to be broadcast on Chinese TV stations and the Internet. Perspectives from ordinary populist narrative, creativity centered on ordinary and simple love, content on nationalized communication, and international shooting techniques have caught the attention of Chinese audiences and quickly won lots of audiences in China. Thai film and TV dramas convey their unique national culture, food culture, class culture, religious culture and humanity culture to international audiences from the perspective of cross-cultural communication.