Publication: 泰国《星暹日报》的媒体“在地化”发展历程研究
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2020
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cn
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item.page.harrt.identifier.callno
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社会科学与管理
Chinese Journal of Social Science and Management
Chinese Journal of Social Science and Management
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4
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2
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98
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109
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泰国《星暹日报》的媒体“在地化”发展历程研究
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THE LOCALIZATION PROCESS OF “SING SIAM DAILY”, A CHINESE NEWSPAPER IN THAILAND
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Abstract
《星暹日报》是泰国现存历史最悠久的华文报纸，从南洋知名华商胡氏兄弟（胡文虎和胡文豹）创办至今已有七十年的历史。媒介生态研究认为，媒体既是提供外在世界的表征，又是在一定社会环境下生存和发展下来的。本文根据办报人的更替以及中泰建交将其历史分为三个阶段，即从创刊到中泰建交前（1950-1975）、中泰建交后的星暹日报（1975-2010）、中泰媒体合作的全媒体转型（2010-至今），通过选取每个阶段与中华文化关联度较高的时间节点（1962年春节期间、1975年中泰建交、1995年端午节期间）以及2019年1月-6月半年的新闻、副刊和广告进行分析，最终本文认为：《星暹日报》自创刊起是泰国华人社群中文化传承、启迪民智和凝聚族群意识的一个主要平台；同时不断向泰国华人传递中国的政治、经济、文化等信息，传承和传播中华文化，成为了沟通海外华人和中国的重要纽带。在全媒体转型的今天，《星暹日报》也不断地改进自己的新闻传播渠道，仍在为传播中华文化继续努力。
With its 70-year history, Sing Siam Daily is the oldest Chinese newspaper that remains operating in Thailand at the moment since its establishment by the Hu family (Hu Wenhu and Hu Wenbao), led by prominent Chinese businessmen in Southeast Asia. Media ecology believes that media is a symbol to expose the outside world and remains existent, continuing to develop in one society as well. This article divides the history of the Sing Siam Daily into 3 periods according to changes of its executives and the establishment of Sino-Thai diplomatic relations: the period from the establishment of Sing Siam Daily until the period before the establishment of Sino-Thai diplomatic relations (1950-1975), the period after the establishment of diplomatic relations (1975-2010), and the transition period of the media form under the cooperation of Chinese and Thai media (2010-present). The samples for analysis were selected from supplemental news and advertisements heavily related to the Chinese culture (e.g. Chinese New Year in 1962, the establishment of Sino-Thai diplomatic relations in 1975, Dragon Boat Festival in 1995) and the first half of 2019. It was found that the Sing Siam Daily has consistently played an important role in the Chinese society in Thailand during the transition period from “Overseas Chinese newspaper” to “Newspaper operated by local citizen”. In other words, it has acted as the main platform for disseminating culture, enlightening people, and creating unity among the Chinese in Thailand. Meanwhile, it also serves to spread Chinese culture. In the present era of media transformation, the Sing Siam Daily has improved the channels for publishing news to provide information to Chinese people in Thailand as well as around the world.
With its 70-year history, Sing Siam Daily is the oldest Chinese newspaper that remains operating in Thailand at the moment since its establishment by the Hu family (Hu Wenhu and Hu Wenbao), led by prominent Chinese businessmen in Southeast Asia. Media ecology believes that media is a symbol to expose the outside world and remains existent, continuing to develop in one society as well. This article divides the history of the Sing Siam Daily into 3 periods according to changes of its executives and the establishment of Sino-Thai diplomatic relations: the period from the establishment of Sing Siam Daily until the period before the establishment of Sino-Thai diplomatic relations (1950-1975), the period after the establishment of diplomatic relations (1975-2010), and the transition period of the media form under the cooperation of Chinese and Thai media (2010-present). The samples for analysis were selected from supplemental news and advertisements heavily related to the Chinese culture (e.g. Chinese New Year in 1962, the establishment of Sino-Thai diplomatic relations in 1975, Dragon Boat Festival in 1995) and the first half of 2019. It was found that the Sing Siam Daily has consistently played an important role in the Chinese society in Thailand during the transition period from “Overseas Chinese newspaper” to “Newspaper operated by local citizen”. In other words, it has acted as the main platform for disseminating culture, enlightening people, and creating unity among the Chinese in Thailand. Meanwhile, it also serves to spread Chinese culture. In the present era of media transformation, the Sing Siam Daily has improved the channels for publishing news to provide information to Chinese people in Thailand as well as around the world.