Publication: Youtube usage behaviour of undergraduate students
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2018
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en
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item.page.harrt.identifier.callno
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South Africa
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4
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8
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Youtube usage behaviour of undergraduate students
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Abstract
This paper aims to study behaviors concerning social media; YouTube of undergraduate students at Suan Sunandha Rajabhat University. A stratified random of 360 samples was collected. Data collection was performed by questionnaires. Frequency distribution; percentage; mean and standard deviation were applied. In the matter of the results; the students mostly used YouTube for entertainment purpose and widely accessed YouTube via smartphone; the usage duration was 1-2 hour(s) each. Each usage was for watching movie and drama. In regard to network usage on YouTube; students mainly used for relaxation and entertainment; secondarilyfor watching instructional media on YouTube network. As for communication and broadcasting; most students used YouTube for posting and sharing video for publicizing their opinions and experience. From this study; it is suggested that the university should plan instructional development in accordance with behaviors concerning social media; YouTube usage of the undergraduate students by designing instructional media on YouTube to be suitable for learners with diversity and appealing to open a chance for the students to learn by themselves and to increase learning efficiency.