Publication:
Youtube usage behaviour of undergraduate students

dc.contributor.authorTakerngsukvatana, Ratanavadee
dc.contributor.authorChutosri, Thatsanan
dc.contributor.authorUipanith, Thanakorn
dc.contributor.authorLiengyu, Pornpisit
dc.date.accessioned2023-12-16T10:55:22Z
dc.date.available2023-12-16T10:55:22Z
dc.date.issued2018
dc.date.issuedBE2561
dc.description.abstractThis paper aims to study behaviors concerning social media; YouTube of undergraduate students at Suan Sunandha Rajabhat University. A stratified random of 360 samples was collected. Data collection was performed by questionnaires. Frequency distribution; percentage; mean and standard deviation were applied. In the matter of the results; the students mostly used YouTube for entertainment purpose and widely accessed YouTube via smartphone; the usage duration was 1-2 hour(s) each. Each usage was for watching movie and drama. In regard to network usage on YouTube; students mainly used for relaxation and entertainment; secondarilyfor watching instructional media on YouTube network. As for communication and broadcasting; most students used YouTube for posting and sharing video for publicizing their opinions and experience. From this study; it is suggested that the university should plan instructional development in accordance with behaviors concerning social media; YouTube usage of the undergraduate students by designing instructional media on YouTube to be suitable for learners with diversity and appealing to open a chance for the students to learn by themselves and to increase learning efficiency.
dc.identifier.urihttps://harrt.in.th/handle/123456789/8417
dc.language.isoen
dc.subjectสื่อการสอน
dc.subjectสื่อสังคม
dc.subjectการใช้ยูทูป
dc.subjectUndergraduate Students
dc.subjectInstructional Media
dc.subjectSocial Media
dc.subjectYoutube Usage
dc.subject.isced0322 บรรณารักษ์, สารสนเทศ และการศึกษาจดหมายเหตุ
dc.subject.oecd5.8 นิเทศศาสตร์และสื่อสารมวลชน
dc.titleYoutube usage behaviour of undergraduate students
dc.typeบทความวารสาร (Journal Article)
dspace.entity.typePublication
harrt.researchAreaสารสนเทศศาสตร์
harrt.researchGroupบรรณารักษศาสตร์และสารสนเทศศาสตร์
harrt.researchTheme.1Information Technologies
harrt.researchTheme.2Social Media
mods.location.urlhttp://ijmas.iraj.in/paper_detail.php?paper_id=13441&name=Youtube_Usage_Behavior_of_Undergraduate_Students
oaire.citation.issue8
oaire.citation.titleSouth Africa
oaire.citation.volume4
oairecerif.author.affiliationมหาวิทยาลัยราชภัฏสวนสุนันทา. คณะมนุษยศาสตร์และสังคมศาสตร์. แขนงวิชาสารสนเทศศึกษา
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