Publication: จริยธรรมของการพัฒนาคุณภาพชีวิตสำหรับนักสื่อสารมวลชนหลังนวยุค : การศึกษาเชิงวิเคราะห์ วิจักษ์ และวิธาน
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2015
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th
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จริยธรรมของการพัฒนาคุณภาพชีวิตสำหรับนักสื่อสารมวลชนหลังนวยุค : การศึกษาเชิงวิเคราะห์ วิจักษ์ และวิธาน
Alternative Title(s)
The Ethic of Quality of Life for the Post-Modern Communicators: An Analytic Appreciative and Applicative study
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Abstract
This research started with the question: “Is it necessary to have a bordering line between laws, ethic, morale, traditions and code of conduct?" If yes, then at what point, so as to effect the quality of the communicators and to benefit the country at large. The researcher’s answer was that, the bordering line is needed because communicators need applying the laws, morale, ethic, traditions, and code of conduct with reasonableness appropriate for each category in order to improve life-quality of the communicators themselves and of the public, imbued with the force of creativity, adaptation, cooperation and searching. However, it was protested by two groups. Firstly, the deontologists contest that educating good will is enough to have qualified communicators to serve the country, but the week point is found out that it is too internal to be investigated by the public. Secondly, the utilitarians contest that no boundary is needed, because all actions can be controlled by good laws. If the communicators obey the laws they would be qualified perfect country servers. However, it can be easily rejected because even the most perfect laws cannot avoid some loophole. The research found out the necessity of bordering lines to distinguish the 4 factors, so that each category of office-holders can fully fulfill its duty. Following the guideline, the communicators must be developed into completely qualified. The realization requires continuous teaching and education, so that every citizen may have authentic happiness according to human reality. Lastly, the research would like to suggest further study on The Ethic of Quality of Life for the Post-Modern Politicians.
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ปรัชญาดุษฎีบัณฑิต
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ปริญญาเอก
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บัณฑิตวิทยาลัย
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มหาวิทยาลัยราชภัฏสวนสุนันทา