The objectives of this study are to investigate verbal and visual semiotic resources employed as well as the cultural aspects embedded in the online soft drink advertisements. The data of this study was selected from the U.S. official soft drink..., Kress & van Leeuwen (2006)’s and Harrison (2008)’s social semiotics frameworks were adapted for analyzing visual resources. Third, Hofstede et al. (2010)’s cultural dimensional model was employed to discuss the cultural aspects in the advertisements

to this term. In semiotic theory a sign (a meaning of a cultural unit) is composed of both a signifier (a word or picture) and a signified (a concept), thus if there is no specific concept to be represented, there will be no word to represent it. In traditional

to raise audiences’ awareness, it is essential to consider a film as a medium and analyze it as a discourse. Regarding the third part, the concept of signs or semiotics is introduced as a tool to analyze the film’s verbal and pictorial systems. The fourth

understanding of its roles in electronic educational materials, especially for language learning and teaching. Adopting a social semiotic perspective, this study combines Halliday’s (1994) systemic functional grammar with Kress and Van Leeuwen’s frameworks

the actual classroom practices and 317 students enrolled in English courses with them were asked to complete a questionnaire. The findings revealed that English teachers at the university level in Thailand integrate multiple semiotic modes in their classroom

semiotic devices found in journalistic blogging. This present paper focuses on one area that was of topical interest in Singapore and The Philippines: education. The implications of this study may well be that diverse ethnic backgrounds, allied to diversity

Analyzing discourses can shed light on language as a social semiotic system, the construction of identity and the operations of ideology and power. The purpose of this study is twofold. Firstly, it aims to unveil Thai fourth-year English-major