This research aims to analyze Mark Zuckerberg’s Commencement Speech at Harvard University to explore its wording and the interaction between the speaker and the audience. A Multimodal Discourse Analysis approach (MDA), and the concepts... different discourses including discourse on entrepreneurship, discourse on racism, and discourse on globalization. These mechanisms helped weave his speech text coherently and harmoniously into the context. Moreover, his actions and interactions

the homepages, the introduction/about, news and event webpages of eight Thai university websites in four different parts of Thailand from March 16 to June 1, 2016. Two critical analysis tools, Multimodal Discourse Analysis (Kress & van Leeuwen, 2006) and Frame... and distinctive landscapes were mainly communicated. Yet, the social practices were also presented in multimodal sites where global viewers could controllably investigate and arbitrarily interpret the underlying messages through given signifiers and contextual

that some of the studies employ a superficial view of metaphor and a more critical analysis and dynamic theories of metaphor is required. Furthermore, metaphor in multimodal communication needs more investigation. In addition, data are mainly written texts

brand Coca-Cola Instagram account (@cocacola), and a total of 58 advertisements were analyzed. Three analytical frameworks were employed to analyze the data. First, Nilsen (1979)’s phonetic devices framework was used for verbal resources analysis. Second.... The analysis of the verbal resources in the advertisements reveal two types of phonetic devices: alliteration and assonance. For the visual analysis, the advertisements tend to use the brand’s color, red, instead of a logo to make the brand memorable