the homepages, the introduction/about, news and event webpages of eight Thai university websites in four different parts of Thailand from March 16 to June 1, 2016. Two critical analysis tools, Multimodal Discourse Analysis (Kress & van Leeuwen, 2006) and Frame... and distinctive landscapes were mainly communicated. Yet, the social practices were also presented in multimodal sites where global viewers could controllably investigate and arbitrarily interpret the underlying messages through given signifiers and contextual