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Systematically Working with Multimodal Data

Jocuns, Andrew (2020)

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Metaphor in Business English

Kheovichai, Baramee, Lertcharnrit, Thanik (2015)

that some of the studies employ a superficial view of metaphor and a more critical analysis and dynamic theories of metaphor is required. Furthermore, metaphor in multimodal communication needs more investigation. In addition, data are mainly written texts