Publication:
中国影视在泰国的传播与影响

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dc.contributor.authorFu, Feiliang
dc.contributor.authorJUNTARONANONT, PORNPAN
dc.contributor.authorIMSAMRAN, TANES
dc.contributor.authorTIAN, YE
dc.contributor.author付, 飞亮cn
dc.contributor.author刘, 丽芳cn
dc.contributor.author尹, 土伟cn
dc.contributor.author田, 野cn
dc.date.accessioned2023-12-15T14:36:39Z
dc.date.available2023-12-15T14:36:39Z
dc.date.issued2020
dc.date.issuedBE2563
dc.description.abstract中国电视剧在泰国的传播历经了四十多年的发展，每一个时期呈现不同的发展特点。中国电视剧在泰国发展的历史与现状,按照时问年限将其划分为初期、中期和后期三个阶段，同时通过对中国电视剧的泰国受众进行问卷调查，分析受众的构成、行为以及心理，针对问卷得出的受众反馈，提出改进中国电视剧输出泰国策略的三点建议，即提高剧目质量，发挥文化优势；拓宽传播途径，加强网络宣传；促进中外合作，改善出口政策。
dc.description.abstractThe spread of Chinese TV series in Thailand has experienced more than 40 years of development, and each period presents different development characteristics. This paper clears up the history and current situation of the development of Chinese TV in Thailand, the time period of Chinese TV series in Thailand can be divided into early, middle and late three stages, at the same time, through using questionnaire survey to analyse the composition, the behavior and psychology of the Chinese television audience in Thailand, according to the feedback of audience in questionnaire, put forward three suggestions for the improvement of Chinese television output strategy in Thailand, which includes improving the quality of drama, giving full play to the advantages of culture; Expanding the dissemination way, strengthening the network publicity; Promoting sino-foreign cooperation and improving export policies.en
dc.identifier.urihttps://harrt.in.th/handle/123456789/4267
dc.language.isocn
dc.subjectChinese Tv Series
dc.subjectAnalysis Of Audience
dc.subjectThailand
dc.subjectSpread
dc.subject中国电视剧
dc.subject受众分析
dc.subject泰国
dc.subject传播
dc.subject.isced0314 สังคมวิทยาและวัฒนธรรมศึกษา
dc.subject.oecd6.4 ศิลปะ
dc.title中国影视在泰国的传播与影响
dc.title.alternativeA STUDY ON THE INFLUENCE OF CHINESE MOVIES AND TV SERIES IN THAILAND : A CASE STUDY OF HUACHIEW CHALERMPRAKIET UNIVERSITYen
dc.typeบทความวารสาร (Journal Article)
dspace.entity.typePublication
harrt.itemID670
harrt.researchAreaวัฒนธรรมจีน
harrt.researchGroupภาษาจีน
harrt.researchTheme.1ศิลปะการละคร
harrt.researchTheme.2การสืบทอด เผยแพร่และการประยุกต์ใช้
mods.location.urlhttps://so02.tci-thaijo.org/index.php/clcjn/article/view/244958
oaire.citation.endPage224
oaire.citation.issue1
oaire.citation.startPage213
oaire.citation.title中国语言文化学刊
oaire.citation.titleJournal of Chinese Language and Culture, Huachiew Chalermprakiet Universityen
oaire.citation.titleวารสารวิชาการภาษาและวัฒนธรรมจีน มหาวิทยาลัยหัวเฉียวเฉลิมพระเกียรติth
oaire.citation.volume7
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